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El Museo 2.0. La Comunicacion Y El Marketing De Las Artes Y La Cultura

RRP $13.99

Los museos han pasado de ser un sitio donde guardar obras de arte a emerger como espacios de ocio popular. Por ello, desarrollar estrategias de comunicacion y el marketing, ademas de ser parte de su funcion social, es una obligacion para poder atraer y fidelizar publico. Las relaciones publicas, y mas concretamente, las relaciones con los medios de comunicacion (gabinete de prensa) han sido tradicionalmente una de las herramientas mas utilizadas, por su eficacia. Pero los museos 2.0 parecen no necesitar ya tanto a los medios como en el pasado. Como se esta adaptando el museo y las industrias culturales a los nuevos tiempos? Que valor aportan las media relations a la comunicacion cultural hoy?  Con este libro, realizado con el rigor de una investigacion academica, se quiere hacer reflexionar sobre los nuevos caminos de los museos, el entorno digital en el que se mueven y la nueva comunicacion cultural (medios tradicionales, redes sociales, periodistas, etc.). Aunque el objeto de estudio es el museo, todo lo aqui expuesto es facilmente extrapolable a todo el sector de las industrias culturales y creativas.


Pog Mar Seo (a Kiss Like This)

RRP $20.99

From prolific Irish artist, Mary Murphy, comes a stunning Irish language picture book that will evoke lots of giggles, gurgles and smiles - not to mention kisses - from little babies! Prestigious poet and translator, Gabriel Rosenstock, captures in Irish all the fun, fizz and warmth of Mary Murphy's picture book words in this young, interactive title all about...kissing! Did you know that a giraffe kiss is gentle and tall...like this! *Mwaaaah!* Then there are kisses that are quick and small...others are fizzy and bubbly...some are even long and tooty-tooty! There are SO many different types of kisses, just turn the page to see! This split-page book, with its cast of loveable, cuddly-looking parent-and-child animals is the perfect gift for a new baby or a young family who wish to encourage a love of the Irish language in their child. Pog Mar Seo will be the ninth title translated into Irish for the Walker Eireann list, an initiative which celebrates Walker Book's Irish writers and illustrators, creating perfect books for children. It is a standout, young novelty book with split-pages throughout and a stunning finale spread with glitter foil across the page. Walker Eireann - leabhair le laimhseail go gramhar, i dteanga do chroi.


Gaseous Detonations

RRP $821.99

My introduction to the fascinating phenomena associated with detonation waves came through appointments as an external fellow at the Department of Physics, University College of Wales, and at the Department of Mechanical Engineering, University of Leeds. Very special thanks for his accurate guidance through the large body of information on gaseous detonations are due to Professor D. H. Edwards of University College of Wales. Indeed, the onerous task of concisely enumerating the key features of unidimensional theories of detonations was undertaken by him, and Chapter 2 is based on his initial draft. When the text strays to the use of we, it is a deserved acknow- ledgement of his contribution. Again, I should like to thank Professor D. Bradley of Leeds University for his enthusiastic encouragement of my efforts at developing a model of the composition limits of detonability through a relationship between run-up distance and composition of the mixture. The text has been prepared in the context of these fellowships, and I am grateful to the Central Electricity Generating Board for its permission to accept these appointments.



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