The Values of a Link for Search Engine Optimization
1. Passing a vote
2. Passing traffic
3. Passing PageRank 1. Passing a Vote This factor is more virtual than materialistic since this would at most times be based on your personal opinion. The quality of the vote passed on to your web page consists of multiple pointers that you have to ask yourself: • Is it informative to your websites topic? Does it provide a quantity of quality content? Stick to websites that provide unique content that provides additional insight and is relevant to your websites topic. • How long has the website being in existence? Has this website being in existence long enough to build itself up to be considered an authority site? • How many outgoing links does the link page have? Web pages that have less than 50 outgoing links are still considered effective enough to exchange with. See it this way: A Search Engine will provide (example) 100 points to each page outgoing links. If you have one outgoing link it will get the full vote value. If you have 50 outgoing links to other websites, than you vote count is only 2 points. Web pages with limited amount of outgoing links are favorable. The placement of the link: Will the link partner allow a submission of your link within a paragraph of keyword related / informative text? This way your outgoing link does not follow the webs usual linking exchange pattern, which overtime could become devalued with Search Engines? The surrounding text reinforces your links keywords and might provide additional boost in the keywords relevance. 2. Passing Traffic Serves good for targeted and high-volume traffic which could convert to clients. Many times the position of the link is what it takes to get more traffic from the website. On good way to determine the hotspot where visitors look most often is by checking out this site EyeTracker 3. Passing PageRank PageRank (PR) is Google rating system of the quality of the website. The bar runs between 1 to 10 and the closer to 10 you can get the more valuable the exchange. In the past, Page Rank has been the main focus point in many webmasters and Search Engine marketers. Page Rank has overtime become less important in Google's overall ranking algorithm, and now it determines the interval of the Search Engines spider / bots return to the website, for faster indexing of new content.
Search Engine Optimisation Articles
Search Engine Optimisation Books
Search Engine Optimisation