SEO Ė A Customer Harvest
When a web user visits a search engine they will type in a search term they want to search and then wait for the results. What they wind up with are results that may include more than a million web pages each ranked according to the terms of the search engine. If you are an online business can you reasonably expect a site searcher to wade through 50 pages of results to find your store? I think it is more reasonable to assume you have 3-5 pages at the most to catch potential customers. If consumers donít find what they are looking for by then their interest diminished or they will try their search using a new set of keywords. Itís not enough to simply develop a new website and hope it catches on. You have to be proactive in getting your name out there.
The best term for marketing to the Internet is Search Engine Optimization (SEO). While there are a wide variety of marketing possibilities online it really has to start with SEO strategies. If you canít catch the attention of the search engines it will be almost impossible to catch the attention of potential customers. Why? It is estimated that over 90% of new destinations determined by web users begins through the use of a search engine. SEO strategies are to your website what the best word of mouth advertising is to a brick and mortar store.
If you can place well in search engine rankings you have gained a benefit that surpasses virtually any other form of online marketing. As with any marketing technique SEO requires planning, implementation and some patience while you wait to see how well your work has paid off. Like a farmer planting a crop, you will not produce a harvest immediately. Every farmer knows you harvest later than you plant and you harvest more than you plant. This is an important concept for those online business owners who do not think that SEO is important to their online success. If you were to pursue Pay Per Click Advertising or simple signature based advertising when you post to a forum or blog you may gain some visitors, but it will not garner the same Ďharvestí as solid SEO strategies. When you view SEO as an unnecessary step in site implementation you ultimately consign your website to an inflated advertising budget with no assurance that any online search engine user will be able to find you. When you are looking to harvest customers explore the many facets of SEO.
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