Search Engine Optimisation
SEO Web Design: How To Use SEO Book Information
SEO web design is essential for high search engine listings, and the right choice of SEO book can be use to achieve that. There are many SEO books on offer online, but most seem too much alike and appear to provide the same information. The best type of SEO book is one that provides graphic examples of how successful sites have become successful through effective SEO web design. Search engine optimization is a subject about which very few have a true understanding. It starts with your website, and the way that you arrange your pages into the site as a whole. To most people, SEO is the use of keywords on your site, and I still read webpages and blog postings that promote as many keywords in a web page as possible.
If it’s not the more the merrier, then it’s the 1% - 3% keyword density fallacy. Follow that and your site will disappear off the listings! There is too much written online about SEO that too many people take as gospel. Let’s dispel a few myths and bring some reality into the whole subject of search engine optimization. Take a look at the term for starters. Search Engine Optimization.
What does it mean? Optimize your website for search engines? Why? Surely you should optimize your website to provide the best possible information to anybody who visits it! And that is what search engines such as Google are now insisting on. It is no longer easy to get high search engine listings without good relevant content. Now, 1% - 3% keyword density is keyword stuffing. In a 700 word article, 7 – 21 keywords are excessive. Google and the other major search engines look at text relevant to the keyword, rather than repetitions of the keyword, as being good content. Too may repetitions will be punished. That being so, it also difficult to design web page for a high listing. That is because there are so many web pages with good content: keep in mind that it is individual web pages that are listed and not complete websites. There must be other aspects of modern SEO that are relevant to high listings, but what are they? Well may you ask. That is what many SEO experts that offer their services at high prices online would also like to know.
There are, in fact, certain aspects of your website design that are totally relevant to your listing position, and they have nothing whatsoever to do with the content on each of your pages. This where the right book information can help you – if you buy the right book. This type of information is so valuable that nobody is going to give it all away free. Many sites provide a lot of free SEO information that could help you to improve your search engine listing, but only if you are also aware of the other factors that could destroy it. I have read a lot about Google PageRank, and how you cannot get your web pages listed without a good page rank. Nonsense. I have web pages listed in the 10 on Google that have no Google page rank, at least according to the Google PageRank indicator on the Google Toolbar. Page rank is not necessary, but it helps. However, if you apply other, more important, aspects of search engine optimization to your web pages then PageRank become relatively unimportant. On the other hand, if you do not apply these SEO techniques, PageRank becomes paramount.
It is common sense. Google does not put more emphasis on one aspect of optimization than another, and while external links are important, they are not critical, no matter what you read. Google states that they give a great deal of emphasis to incoming links from other relevant web pages, yet pages can be listed highly without them against stiff opposition. How is that? It is due to good onsite optimization, and a great deal of thought put into the design of a total website, rather than web pages individually, and the way that onsite links are designed. SEO design is not a matter of believing what theory SEO book information tells you, but of personal experience, unless you are reading the right SEO book. So get rid of preconceptions and don’t believe all that you read. It is easy to get listed on Google in less than 2 days if you know how to do it, and also to get listed in the top 10 in two weeks if you go about it the right way. Stop bleating and get your head down. Study the subject and don’t complain if you fail. Others don’t so find out what they do and you do the same: if they let you!.
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