Search Engine Optimisation
The Science of Search Engine Promotion
At least 75% of Internet users use search engines to find information, services and products. These users reach the site after an active research. Therefore these do not only represent hits, but potential clients. Search engine promotion involves promoting your website through various online channels in order to increase visibility and your potential to receive a higher page ranking or position within the search engine results pages. Common search engine promotion campaigns include article marketing, press release, optimization and submissions. Search engine promotion is the process of improving rankings, visitor numbers and utilizing search engines to promote brand awareness.
Every activity whose purpose is to promote a site and provide hits through search engines comes under the orb of Search engine promotion. Search Engine Promotion is designed to build upon the 'Search Engine Optimisation' process by taking your website even further up the Search Engine rankings. Whereas building a 'Search Engine friendly' website or 'optimizing' your website for the Search Engines are normally one-off tasks, 'Search Engine Promotion' is a regular ongoing process. In December 2006, 6.5 billion searches were carried out in search engines.
People are not just looking for information; around 25% of all online purchases originate from search engines. It's crucial that your site gets the best possible position in the search results for your products. Search engine promotion and search engine optimization is a must if you want to maximise your online presence. Search engine promotion is known by many different names, search engine optimisation, search engine positioning, online marketing, but all of them are essentially the same thing which is to get websites visibility by making them appear to more users when a person types in a keyword or looks at a directory listing in a search engine or directory. Unlike the yellow pages, search engines don't order web sites alphabetically, they give you the results in the order they think is the most relevant to your search. So to get to the top: there are lots of small things that need to be done on your web site. 98.8% of internet users report using search engines. The ultimate aim of having your site optimised is to increase traffic. Having your site optimized, means greatly increasing your visibility, your profile and therefore the volume of potential customers visiting your site.
Nowadays Search Engines are basically looking to see if they consider your site to be 'important'. They also want to be able to 'understand' what your site is about. That's where Search Engine Promotion comes in. It involves SEO services to optimize a website to increase search engine visibility. By increasing the visibility, and the interpretive importance of a web site according to relevant keywords, the site will more likely to be found by your next prospective customers.
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Search Engine Optimisation