Search Engine Optimisation
SEO Copywriting Techniques that show results
People do usually say ‘Content is the king’. But not content, actually unique content is the king. It’s only the unique content that attracts search engine crawlers. SEO (Search Engine Optimization) helps to increase the amount of visitors to a website by ranking high in the search engine results and an important part of this optimization depends on content. Content includes Title, Description, and Specific Keywords etc. Keywords and links are two major things that affect the ranking of any website.
Search Engines want only literal contents. Content on any web page speaks for you and your business so it should be completely relevant to your services or products launched by you. Don’t try to misguide your viewers because it’s a fact that content rich websites are often visited by users. Avoid copying contents and gain the confidence of your visitors. Analyze the words that customers or viewers use when they search for any specific product.
Keyword research tools can be used for this purpose. Write the content including that keywords but it should not sound like that you are overdoing it. For instance, every one will be frustrated from the following content- “We are providing you the best chips. These are the best chips in the country. Do you like chips? If yes, then try our chips because these are the best chips ever and so on”. Your concentration should be on keywords but not like the above said example. Your key phrase must have the following characteristics: • Should completely define your website theme. • Should describe your product or service. • It may also include name of your city, country in order to provide you uniqueness. Try to write for your audience not for yourself.
Avoid using words like ‘I think’, ‘In my views’, etc because your aim is to tell the people what they want to know from you. You will have to answer the queries by depending not on your own thinking but on what the reality is. Grab the attention of customers otherwise they just need a single click to go away from you. Think before writing. Suppose you are selling some product. Find the answers of following questions by yourself- 1. What are the benefits of your product? 2. How it differs from other competitor products? 3. How can you persuade people to buy it? 4. How much of assurance can you provide? Include those answers in content.
There should be something new and informative. If someone thinks that he/she is not gaining anything, no one will bother to continue. Keep your language friendly, informal (not limitless) and slang free. Proof reading is also very necessary. Use spell checker to avoid spelling and grammatical errors. As reading web content is completely different from reading a hard copy, so try to explain a single idea in a paragraph. Keep the description short and simple. You are writing for human beings also, not only for the search engines. Facts and figures must be accurate. To turn your first time visitors into potential customers, provide the people what they want.
SEO copywriting just needs the right keywords at right places. As a SEO copywriter, you will have to keep two things in mind- 1. Search Engine 2. Audience. Write content in a way which will help you to get you a high ranking and also to satisfy your clients. Write creative, business oriented and keyword rich copy as you know Google, Yahoo, AltaVista; they all just love good and quality content.
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