Search Engine Optimisation





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Website Investments

Search Engine Optimisation

SEO - Search Engine - Preventing crawling - Increasing prominence

White Hat SEO - Black Hat SEO - Techniques - Marketing Strategy






Do Search Engines Care About Valid Html?

Like most web developers, I’ve heard a lot about the importance of valid html recently. I’ve read about how it makes it easier for people with disabilities to access your site, how it’s more stable for browsers, and how it will make your site easier to be indexed by the search engines. So when I set out to design my most recent site, I made sure that I validated each and every page of the site. But then I got to thinking – while it may make my site easier to index, does that mean that i........ Read More

Search Engine Optimization And Web Design

In the early days of the world wide web, having a good web presence meant that you must have a good web site full of rich content, and a good internet address that goes with it. It’s a generally accepted practice to publicize your Internet address to the world – well, at least to as much of it that you could cover. You Internet address, technically referred to as the URL of your website, became your key in making your site successful. The more Internet users that know of your website’s URL........ Read More

Protecting Your Search Engine Rankings

Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines. The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a sear........ Read More

Optimising Your Framed Site For Search Engines

One method that web designers can use to design and structure a website is to use frames. However, if your web site utilises frames then you could have major problems getting indexed in the search engines. Although site design using frames has become less prominent with the rise in popularity of CSS, there are still sites out there utilising framesets. But there are ways to sidestep the problem. In the past, frames were considered a great way for site designers to quickly and easily display con........ Read More

How Open Social Will Improve Search Engine Rankings

Google’s Open Social and How it Will Revolutionize Search Engine Optimization Services. The social networks are becoming very popular not only for every day college kids, but also for businesses. Right now businesses are starting to enter in this network to discover there target markets and increase their business online success. Find out how you can use Google’s Open Social, along with other social networks, to improve your search engine rankings. If you have been following the social........ Read More

Web Video Propels Search Engine Rankings

I first got the phone call a month or so ago. I was knee deep in web site marketing projects and was actually jammed to capacity. I was looking to finish up all of my small jobs so I could move forward and do some more challenging assignments. Plus I was in the middle of releasing some top notch online hybrid techniques that I was about to figure out on my own. This has become somewhat of a hobby of mine if not an obsession. This phone call was different from the ones that usually come into my o........ Read More

What Do Search Engine Spiders Do - How Do They Work?

With so many different Search Engines online today you need to take time to understand how their spiders work so that you can truly optimize your domain in order to get the best out of your web presence. In this article you will learn how some of the more popular Search Engine spiders actually work. One of the smaller, popular Search Engines is InfoSeek. This Search Engine only indexes the first 200 words on your web page. This is why it is very important to make sure that you have good meta ........ Read More

Seo - Search Engine Optimization Copywriting Considerations

Can you actually ruin your business by employing SEO copywriting techniques to your web pages? It is not likely but it is possible. It is especially possible if the text you are uploading to your pages are more search engine spider friendly then they are people friendly. Many people can recognize this type of writing and are very offended by it if they see it on the site. They see SEO techniques in copywriting as a compensation for a less than satisfactory product. Another thing to keep in mi........ Read More

Affordable Ppc Search Engine Advertising

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need. However, PPC search engine advertising does not end there. It is important to understand that although PPC search ........ Read More

Building Your Social Network To Improve Search Engine Rank

If you’re thinking about better exposure online then you’d probably start putting more time and effort on social networking. Social network sites are the new user created content hubs that can offer large amount of traffic to any website that can properly pitch online user’s interest. MySpace, Friendster, Orkut, and Facebook are just a few of the well know social network sites that can offer a great start-up niche for any marketing campaign. These websites rake in millions of users per day........ Read More

Getting To The Top Of The Search Engines

The best way to get free traffic to your website is by getting to the top of the search engines. Getting to the top of the search engines can be difficult and takes a lot of time, but it will pay off in lots of free traffic. Here are some ideas for getting to the top of the search engines. Use a descriptive title for each page of your website. The first words in the title should be the ones you expect customers to search for the most. The title will be highlighted in the search engines, and you........ Read More

Search Engines Have Changed Public Relations

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites. Thanks to the advent of search engines, websurfers may access any perspective of t........ Read More

Why You Need To Use Search Engine Optimization

A lot of website owners are content to buy PPC ads, run affiliate programs, and buy banners ads as their sole forms of advertising. They completely shun search engine optimization because they think that it’s too hard to keep up with and that the returns aren’t predictable. There’s a major flaw in that style of thinking. They’re missing out on large portion of potential customers by not being highly visible in the organic search engine listings. I have a friend who uses Google ........ Read More

Increasing Your Search Engine Ranking

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. At least 85% of people looking for goods and services on the Internet find websites through........ Read More

Using Search Engines To Connect With New Local Customers

Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity. Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business (online or off) you need to figure out how to cost effectively reach out to these “Local” customers and start the business relationship before your competition does. Why should “loca........ Read More


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Search Engine Optimisation Articles

SEO Search Engine Preventing crawling Increasing prominence
White Hat SEO Black Hat SEO Techniques Marketing Strategy

Search Engine Optimisation Books

SEO Search Engine Preventing crawling Increasing prominence
White Hat SEO Black Hat SEO Techniques Marketing Strategy

Search Engine Optimisation





imageedit_5_3949838586

Website Investments