Search Engine Optimisation





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Website Investments

Search Engine Optimisation

SEO - Search Engine - Preventing crawling - Increasing prominence

White Hat SEO - Black Hat SEO - Techniques - Marketing Strategy






A Reality Check On Your Marketing Strategy

The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: - Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell? - What is the offer (the entire marketing mix) we will be presenting to these consumers in order to appeal to them and thus realize the said potential, given their alternatives? You must not think of these as two separate questions but rather as two p........ Read More

Article Marketing Is Part Of Any Good Seo Strategy

SEO, or search engine optimization, is a term that covers a lot of ground. It involves link building strategies, branding, blogging, onsite optimization, ppc, and much more. Under link building and branding, article marketing comes into play. You can write articles or have them written for you by a ghostwriter. Once you have the article content, you can submit them to thousands of article directories. Many people think article marketing stops there. It doesn't. Article directories that acc........ Read More

5 Tips For Your Online Marketing Strategy

Online marketing is an incredibly strong tool that nearly every company can benefit from. Online marketing will help you to reach consumers that you would be unable to reach through normal marketing means. It can help you to increase your image, increase the interest in your company, and increase the traffic to your company. With that being said, online marketing is more than a web ad and an email to a database. Online marketing covers multiple venues and tactics, spanning across the web to........ Read More

Marketing Strategy: 7 Steps To Market Segmentation

Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail t........ Read More

A Profitable Email Marketing Strategy

Internet marketing covers a lot of different areas. From website design to search engine optimization, online marketing is necessary to have a successful business on the internet. One of the most important aspects of it is having a solid email marketing strategy. Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses who don't do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email mark........ Read More

Should Ebooks Be Part Of Your Internet Marketing Strategy

Ebooks have become and inseparable part of the new frontier of cyberspace. They are a great medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebooks to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly. Ebooks can assist small business website owners market their sites and in some cases even become a source of revenue. Ha........ Read More

An Easy Way To Improve Your Internet Marketing Strategy

If you have an online business presence, then there's a good chance you want to know how to improve your internet marketing strategy. Perhaps your current efforts are bringing in some form of a return, but you know you could still be doing better. OR, maybe you are seeing no results at all and need an entirely different approach. Either way, there is a simple thing you can do to improve your strategy. The main principle behind internet marketing is to value and respect your customers. Soun........ Read More

4 Steps To Improving Your Search Engine Marketing Strategy

Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. So, what you don't need when you're evaluating or creating your search engine marketing strategy is lengthy explanations about how different techniques work. Instead, seek out advisors who can guide you with simple explanations and techniques based on real results. That's exactly what fo........ Read More

Creating Your Direct Marketing Strategy

Are you looking for a way to promote your business that will entice people to take action and buy a product or service from you? If this is the case, you might want to work on developing a direct marketing strategy that will help you achieve the results you want. You can stop dreaming about being successful and you can make it happen if you create a plan that will work well for you and your specific business. You don’t have to continue to struggle with lackluster sales, instead you simply n........ Read More

Business Marketing Strategy

What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have t........ Read More

Internet Marketing Strategy: 5 Dumb Mistakes People Make

You have probably heard business owners complaining that their Internet marketing strategy is just not working. When you ask them what exactly their Internet marketing strategies are, they all tell you a similar story. It’s easy to realize that when Internet marketing SEO is concerned, people are making a lot of stupid mistakes. Here are five common mistakes that people make when promoting their websites. The first stupid Internet marketing strategy mistake that people make is to trust thei........ Read More

One Powerful Marketing Strategy

Copyright 2006 Patric Chan I want to share with you a very valuable marketing lesson today -- The "Reason Why" strategy. This is part of the reason why 100 packages of my newly released product, "Publishing Business Secrets" DVD Course was sold out 2 months ago. Actually, we sold 73 copies in less than 18 hours from 722 visitors visiting the webpage. The product was sold at $397 per package at the pre-launch price. So, that's an average of US $40.14 per website visitor. Do you want to know ........ Read More

Pay-per-click Marketing Strategy Can Boost Your Sales

Every business out there is competing hard with others offering like products or services, thanks to the way the world has opened up and provided consumers with access to many different resources. Thanks to the pay-per-click marketing strategy found across the internet, someone requiring a service in Canada can easily hire a business in Florida or a product manufactured in Colorado can reach an end user in Australia. This is great, because the opportunities for higher sales and income are vast, ........ Read More

Internet Marketing – Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed. Short Term Marketing Strategy The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search eng........ Read More

An Internet Marketing Strategy For The Mystified

Ok, you’ve got your web site set up, you are sure that it is search engine friendly and you are pretty certain what your customers want. You’ve identified at least 3 affiliate programs/products that you want to promote and you think that they meet your potential customer’s needs. So now what? Well unfortunately the days, that I can remember, of “build it and they will come” have long gone. Unless you promote your web site – no one will know that you are there and no visitors means ........ Read More


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Search Engine Optimisation Articles

SEO Search Engine Preventing crawling Increasing prominence
White Hat SEO Black Hat SEO Techniques Marketing Strategy

Search Engine Optimisation Books

SEO Search Engine Preventing crawling Increasing prominence
White Hat SEO Black Hat SEO Techniques Marketing Strategy

Search Engine Optimisation





imageedit_5_3949838586

Website Investments